For more than a decade, Mr. Jalufka has worked to build an impressive list of accomplishments in the areas of real estate development, implementation, and overall execution of sales and marketing strategies. His company, Legacy International, has serviced and planned communities across the Southeastern U.S., Mexico, Bahamas, Costa Rica, Panama and the Dominican Republic.
Previously, while serving for more than four years as Vice President Sales & Marketing with the Central Division of Centex Destination Properties, Jalufka successfully exceeded the annual operating requirements for two master-planned resort communities and one luxury condominium tower project and was awarded 2005 and 2006 Division Sales Manager of the Year for his national business unit. In addition, he recruited and motivated three award-winning project sales organizations, authorized 56 team members, including 22 sales executives.
Other impressive facets to Jalufka’s real estate background include having designed a comprehensive sales training and coaching program for all sales and sales management personnel of which one of his three resort sales managers was named 2006 Sales Manager of the Year. He developed pricing and release strategies, proformas, absorption rates and cooperating brokerage programs for land, condominium and single-family home sales, totaling almost 500 units per year; exceeding annual revenue and earnings targets while directing an unprecedented sales volume in excess of $405 million. Jalufka’s team held the number one position at Centex Destination Properties for customer satisfaction and a top ten position in the entire company for earnings.
From 2001-2003, Jalufka was Director of Sales and Marketing for Playground Destination Properties with the Southeast Region, where he directed strategy planning and implementation to achieve proforma requirements for a specific community. He was responsible for client relationships, sales team training, information technology, developer and public relations, and overall sales efforts associated with a 2,800-acre master-planned golf course development.
He recruited and motivated a team of ten, including six sales specialists. He exceeded annual revenue and sales targets, directing an unprecedented land sales volume of $11,116,598, and achieved a 44% increase in the average sales price per unit in the first year of sales operations. Other responsibilities included the coordination of the sales and marketing efforts associated with a $56 million land acquisition and project joint venture, and business development with several Caribbean and Mexico sites.
Prior to his work in real estate, Jalufka proudly served his country as a commissioned, special operations aviation officer in the US Army. He holds Bachelor degrees in Economics and Political Science from the United States Military Academy at West Point and received his MBA from Embry Riddle University. Currently, he resides in Austin, Texas, and is married with two children.